ZiiRetail's three application components give retailers a powerful tool for maximizing their market share and in- creasing their revenue through a seperate revenue function. The program offers retailers: [1] interactive information systems that can effectively communicate decision making information, handle FAQs on products and services, and manage the third party order entry function. This is an ideal method for creating qualified prospects and satisfied customers; [2] access to ZiiRetail's advertising partnership arrangement which can manage multimedia advertising placements in print (newspaper and magazine), TV (broadcast and cable), radio and internet. The scale of the advertising partnership arrangement presents indivivdual retailers with prime advertising placement, with coverage in every market at costs far below what they encounter with standard rates; and [3] through the ClientOne application, retailers are able to serve as reference distributors of various financial, communication and consumer services. This secondary revenue stream can become a viable business within itself with the possibility profits greater than the retailer's primary business.